Meet our team of experts:
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Shari Gershenfeld

Chief Executive Officer

Shari founded Mobile Market Monitor in 2014 to commercialize the Future Mobility Sensing. Prior to that, she spent time as a Research Fellow at the Singapore-MIT Alliance for Research & Technology. She is the founder of Gershenfeld Consulting, LLC, a market research consultancy focused on consumer choice analysis, and innovative survey design and data collection approaches. Before starting her own businesses, Shari spent 18 years with Fidelity Investments developing technology-based solutions to meet retail customers’ financial needs. She holds a BA from SUNY Binghamton, an MBA from Carnegie-Mellon University and an MS in Gerontology from the University of Massachusetts, Boston.

Shari Gershenfeld

Chief Executive Officer

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Fang Zhao

Chief Technology Officer

Dr. Fang Zhao is a co-inventor of Future Mobility Sensing and manages the team that developed the software at the Singapore-MIT Alliance for Research & Technology’s (SMART) Future Mobility Lab. Her research focus includes innovative data collection and analysis methods for transportation related research and applications. Fang is the lead author on a paper entitled “Exploratory analysis of a smartphone based travel survey in Singapore” that won the Pyke Johnson Award, given each year for the best paper in the area of planning and environment at TRB. She holds BS and MS in Electrical Engineering from the National University of Singapore, and a PhD in Electrical Engineering and Computer Science from MIT.

Fang Zhao

Chief Technology Officer

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Moshe Ben-Akiva

Chief Scientific Advisor

Dr. Moshe Ben-Akiva, co-inventor of Future Mobility Sensing, is the Edmund K. Turner Professor of Civil and Environmental Engineering at the Massachusetts Institute of Technology (MIT), Director of the MIT Intelligent Transportation Systems Program, and a Principal Investigator of the Singapore-MIT Alliance of Research & Technology’s Future Mobility Group. He holds a BS in Civil Engineering from the Technion-Israel Institute of Technology, an MS in Transportation Systems from MIT and a PhD in Transportation Systems from MIT.

Moshe Ben-Akiva

Chief Scientific Advisor

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Jorge Santos

Lead Software Engineer

Prior to joining Mobile Market Monitor, Jorge was one of the key developers of Future Mobility Sensing as a software engineer with the Singapore-MIT Alliance for Research & Technology. Jorge also has done software engineering and research with the Intelligent Transportation Systems Laboratory at MIT and the Centre for Informatics and Systems of the University of Coimbra, as well as for his own software development firm. He earned a BS and an MS in Informatics Engineering from the University of Coimbra, Portugal.

Jorge Santos

Lead Software Engineer

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Puneet Sharma

Lead Mobile Engineer

Prior to joining Mobile Market Monitor, Puneet was a key member of the National Health Care project of Singapore as a Mobile Lead. He has been involved in successfully creating apps that are both well received and commercially viable. Puneet has earned his Bachelor's in Information Technology from Himachal Pradesh University, India.

Puneet Sharma

Lead Mobile Engineer

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Roger Cox

Operations Manager

Roger is co-founder of World Internet Survey Enterprises (WISE), one of the first Internet survey firms that challenged traditional phone-based survey methods. Prior to starting his own company, he held positions at Mercer Management Consulting, Fenton Swanger Consumer Research, M/A/R/C, and AC Nielson. He holds a BA in Communications from the University of Wisconsin.

Roger Cox

Operations Manager

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Didier Burton

User Experience Designer

Didier is a user experience consultant based in Los Angeles. Prior to his consultancy, he worked at Yahoo for a decade as sr. director of prototyping and then sr. director of design for Yahoo's Science & Technology division. Before that, he was software architect and developer for Bose Coporation, where he namely prototyped the in-car user interface for the Ferrari 612 Scaglietti’s entertainment system. He holds an MS and a PhD in Mathematics from the University of Namur in Belgium, and did his post-doctoral research at MIT's Intelligent Transportation Systems Program.

Didier Burton

User Experience Designer

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Rebecca Lau

Analyst

Rebecca serves as an analyst, assisting with QA, language translation implementations and project management. She has a background in Biological Sciences, which she studied at the National University of Singapore.

Rebecca Lau

Analyst